Sushiaria / 2016

Sushiaria is a restaurant specialized in japanese traditional cuisine based in a region with a strong connection to the sea, Leça da Palmeira, Portugal. The name intends to reflect the fusion between its piscatory traditional roots through the word “peixaria” (which means fishmonger in portuguese) and its gastronomic base, sushi.

Our rebranding project aims to be very loyal to this idea: the search of a set of minimalist elements associated to oriental culture, such as wood textures mixed with a clean graphic arrangement.

The introduction of graphic elements suggesting the sea emphasize its sensory character and its calm environment.