Brusco is a Portuguese smash burger brand born with a clear mission: to elevate fast food without stripping it of its soul.
Inspired by the simplicity of the classics and guided by an uncompromising principle — flavour above all — the project aims to rekindle memories and emotions around a well-made burger. More than just a gastronomic concept, Brusco is a brand with a distinct identity and attitude, and the challenge was to make it visible across every touchpoint: from the space to the product, from the tone of voice to the packaging.
We opted for a type-led visual language — bold, robust and cohesive. With a direct impact on the product, the space and the brand’s communication, it was built using striking graphic elements — such as the boxes and the cups — to serve as a common thread in how the brand connects with its audience. The goal was to create an image rich in nostalgia; a raw, emotional visual language that still feels balanced. The aesthetic mirrors the product itself — the smash burger — with the same spirit in which it hits the griddle: rough, intense, yet disarmingly elegant.
This dichotomy — a premium product treated in a raw, unapologetic way — finds expression in an identity that translates that grit with subtlety and precision. The logo takes centre stage in the brand’s communication, reclaiming its role as the key element of the entire identity.
